Bearcat

Branding


Bearcat is a Philadelphia-based DJ and producer, who also co-runs the club night SELTZER. For her logo, she wanted something horror-influenced, so I went with a gothic typeface and extended the letterforms into claw marks. The SELTZER logo and accompanying animations went in a more dimensional, textural direction, to evoke the look of sparkling water and feel of a club atmosphere.

2017–2018