Monarch

Branding, Advertising


Monarch is a luxury condominium residence in Tysons, VA. We were tasked with creating a sophisticated look and feel for this high-end community, and developed a logo and visual system inspired by Art Deco. The palette uses white and gold as it’s primary colors to evoke a sense of spaciousness and luxury, while muted accent colors add a warm and natural feel. I also created watercolor illustrations of butterflies and plants to highlight the property’s gardens and secluded setting.

Wallace & Company, 2017–2018
Creative Director: Patrick Harrington
Senior Art Director: Kevin Fenton