The Locks

Branding, Advertising


The Locks is a riverfront townhome community in Manayunk, PA. The branding for this project was inspired by its historic location on Venice Island along the Schuylkill River and Manayunk Canal. A topographic pattern was used to reflect the water surrounding the property on both sides, and to evoke a sense of nautical history. The logo structure was inspired by canal lock systems, while the sales center uses vintage bike wheels, metal locks, a wooden oar and illustrated town map to further this natural and historic feel. 

Wallace & Company, 2017–2018
Creative Director: Patrick Harrington
Senior Art Director: Kevin Fenton