West 2nd

Branding, Advertising


West2nd offers a luxury living experience in downtown Charlottesville. The overall branding is clean and sophisticated, with a neutral palette of calming creams and greens contrasted with black and white. The typography uses both a serif and sans-serif for an eclectic look that reflects the mix of modern and historic aspects of downtown Charlottesville.

Wallace & Company, 2016–2018
Senior Art Director: Michelle Servais