Taylor Trostle Design

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	<title>Taylor Trostle Design</title>
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	<pubDate>Fri, 29 Mar 2024 14:52:12 +0000</pubDate>
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		<title>Page 1</title>
				
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		<pubDate>Wed, 20 Mar 2024 19:57:30 +0000</pubDate>

		<dc:creator>Taylor Trostle Design</dc:creator>

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	Volutpat Risus Est 
$123,45A. Suspendi DictuB. Blandit Bi-bendumC. Mauris Vitae


︎ Add to Bag


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		<title>Page 2</title>
				
		<link>https://taylortrostle.com/Page-2</link>

		<pubDate>Wed, 20 Mar 2024 19:57:31 +0000</pubDate>

		<dc:creator>Taylor Trostle Design</dc:creator>

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		<description>
	Volutpat Risus Est 
$123,45A. Suspendi DictuB. Blandit Bi-bendumC. Mauris Vitae


︎ Add to Bag


Donec ante quam, consequat in dui ut, dictum volutpat risus. Aliquam et ligula augue. Donec elit mauris, blandit sit amet maximus in, sagittis quis leo. Nunc fringilla efficitur mauris. Integer at molestie quam. Etiam pretium quam turpis, ut condimen. Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra.
	
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		<title>Page 3</title>
				
		<link>https://taylortrostle.com/Page-3</link>

		<pubDate>Wed, 20 Mar 2024 19:57:31 +0000</pubDate>

		<dc:creator>Taylor Trostle Design</dc:creator>

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		<description>
	Volutpat Risus Est 
$123,45A. Suspendi DictuB. Blandit Bi-bendumC. Mauris Vitae


︎ Add to Bag


Donec ante quam, consequat in dui ut, dictum volutpat risus. Aliquam et ligula augue. Donec elit mauris, blandit sit amet maximus in, sagittis quis leo. Nunc fringilla efficitur mauris. Integer at molestie quam. Etiam pretium quam turpis, ut condimen. Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra.
	
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		<title>Page 4</title>
				
		<link>https://taylortrostle.com/Page-4</link>

		<pubDate>Wed, 20 Mar 2024 19:57:32 +0000</pubDate>

		<dc:creator>Taylor Trostle Design</dc:creator>

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		<description>
	Volutpat Risus Est 
$123,45A. Suspendi DictuB. Blandit Bi-bendumC. Mauris Vitae


︎ Add to Bag


Donec ante quam, consequat in dui ut, dictum volutpat risus. Aliquam et ligula augue. Donec elit mauris, blandit sit amet maximus in, sagittis quis leo. Nunc fringilla efficitur mauris. Integer at molestie quam. Etiam pretium quam turpis, ut condimen. Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra.
	
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		<title>Page 5</title>
				
		<link>https://taylortrostle.com/Page-5</link>

		<pubDate>Wed, 20 Mar 2024 19:57:32 +0000</pubDate>

		<dc:creator>Taylor Trostle Design</dc:creator>

		<guid isPermaLink="true">https://taylortrostle.com/Page-5</guid>

		<description>
	Volutpat Risus Est 
$123,45A. Suspendi DictuB. Blandit Bi-bendumC. Mauris Vitae


︎ Add to Bag


Donec ante quam, consequat in dui ut, dictum volutpat risus. Aliquam et ligula augue. Donec elit mauris, blandit sit amet maximus in, sagittis quis leo. Nunc fringilla efficitur mauris. Integer at molestie quam. Etiam pretium quam turpis, ut condimen. Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra.
	
&#60;img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/660b007e61d76062f44cd9b318294753dbadd35893ea2959031f9132cb255b08/vertical.svg" data-mid="207221740" border="0"  src="https://freight.cargo.site/w/1000/i/660b007e61d76062f44cd9b318294753dbadd35893ea2959031f9132cb255b08/vertical.svg" /&#62;
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		<title>Page 6</title>
				
		<link>https://taylortrostle.com/Page-6</link>

		<pubDate>Wed, 20 Mar 2024 19:57:32 +0000</pubDate>

		<dc:creator>Taylor Trostle Design</dc:creator>

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		<description>
	Volutpat Risus Est 
$123,45A. Suspendi DictuB. Blandit Bi-bendumC. Mauris Vitae


︎ Add to Bag


Donec ante quam, consequat in dui ut, dictum volutpat risus. Aliquam et ligula augue. Donec elit mauris, blandit sit amet maximus in, sagittis quis leo. Nunc fringilla efficitur mauris. Integer at molestie quam. Etiam pretium quam turpis, ut condimen. Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra.
	
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		<title>Homepage</title>
				
		<link>https://taylortrostle.com/Homepage</link>

		<pubDate>Wed, 20 Mar 2024 19:57:33 +0000</pubDate>

		<dc:creator>Taylor Trostle Design</dc:creator>

		<guid isPermaLink="true">https://taylortrostle.com/Homepage</guid>

		<description>Clients include AR Homes, Lennar, Republic Properties,&#38;nbsp; Washington Fine Properties, Carr Companies, Carlyle, Fortis, Schoolgirl Style, Ghost Tequila, Goldfinch Boutique, Nina Nieves


AR Homes
	 Since 2020, I've been instrumental in revitalizing the brand identity of the nation's largest luxury homebuilding franchise. My efforts encompass crafting comprehensive branding guidelines, producing print materials, creating digital ads, generating social media content, designing signage, and developing marketing strategies. I've led the brand's most pivotal campaigns and launched new initiatives, successfully driving numerous targeted efforts to generate high-quality leads. These campaigns have effectively showcased the brand's distinctive custom building options and floor plan personalization, with deliverables across websites, emails, print media, and social platforms. Under my guidance, AR Living magazine since its 2020 edition has shifted towards an editorial/lifestyle focus, featuring original articles and captivating visuals of new AR Homes models. This shift has transformed the magazine into a multi-award-winning publication that enhances the brand's luxury essence and fosters a deep connection with its audience. Additionally, I developed a new VR initiative in collaboration with their team, utilizing immersive floor plans to further engage potential clients. This innovative approach significantly contributed to generating a high number of leads, marking it as a successful venture.


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AR Living
Lifestyle Magazine

Design, layout, strategy, copywriting
	
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AR Homes
Branding &#38;amp; Marketing
Design, strategy, copywriting, website, print, digital, social


	ARH Website ︎︎︎
	AR Living 2023 ︎︎︎


	2023 Edition
	
 
      2022 Edition
	
 2021 Edition

Awards:
Platinum Award, Issued by Hermes Creative Awards, April 2023


Gold Aurora Award, Issued by SEBC, July 2021
 
Silver ADDY Award, Issued by AAF DC, March 2021


Washington Fine Properties
	Since 2019, I've played a pivotal role in the transformation of the leading real estate firm in the nation's capital region, spearheading their comprehensive rebranding initiative in 2020. This involved a thorough revamp of the brand's guidelines, agent marketing materials, digital assets, and print templates. My leadership in numerous successful cross-platform campaigns has been instrumental in establishing the firm as the top in the region, boasting the highest regional sales volume per agent. Notably, this includes orchestrating the firm's 25-year anniversary campaign, which featured a blend of webpage designs, print ads, digital marketing, brochures, signage, and logos. Beyond campaign management, I've been integral to daily marketing strategies and played a key role in the successful launch of the firm's completely overhauled website in 2024. My contributions significantly impacted the site's copy, design, and strategic direction.


&#60;img width="3419" height="2300" width_o="3419" height_o="2300" data-src="https://freight.cargo.site/t/original/i/fda91f55e1869bb289f732b77dbec619fd6e3624b0c09276f7067eb64f54a881/Website_Tablet.png" data-mid="207826503" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/fda91f55e1869bb289f732b77dbec619fd6e3624b0c09276f7067eb64f54a881/Website_Tablet.png" /&#62;
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&#60;img width="2500" height="1685" width_o="2500" height_o="1685" data-src="https://freight.cargo.site/t/original/i/fb851c110e7f094719c5e3944fe4e2beb7641662ed6f3c662817a837d9a565b0/NMTE-Web.png" data-mid="207827397" border="0"  src="https://freight.cargo.site/w/1000/i/fb851c110e7f094719c5e3944fe4e2beb7641662ed6f3c662817a837d9a565b0/NMTE-Web.png" /&#62;
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Washington Fine PropertiesCampaign

Logo, design, strategy, copywriting, website, print, digital, social, signage, campaign management
	
&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ea3ddf68eebaa93c498abc0a785b78ae41241f679e543cd406a2bfd6e1ed12f0/_Closeup_1.png" data-mid="207956880" border="0"  src="https://freight.cargo.site/w/1000/i/ea3ddf68eebaa93c498abc0a785b78ae41241f679e543cd406a2bfd6e1ed12f0/_Closeup_1.png" /&#62;
&#60;img width="1471" height="1063" width_o="1471" height_o="1063" data-src="https://freight.cargo.site/t/original/i/1e5207c3ac706898cb90877b174d5742ef3aa20b9a81c390cb2de3beab59599a/_WFP_BuyersGuide_page8_9.png" data-mid="207956883" border="0"  src="https://freight.cargo.site/w/1000/i/1e5207c3ac706898cb90877b174d5742ef3aa20b9a81c390cb2de3beab59599a/_WFP_BuyersGuide_page8_9.png" /&#62;
&#60;img width="1471" height="1063" width_o="1471" height_o="1063" data-src="https://freight.cargo.site/t/original/i/4b87ee8667f32d0328c924e2be568933a439dc4d1b66cd182fd974dc9058313a/_WFP_BuyersGuide_page14_15.png" data-mid="207956885" border="0"  src="https://freight.cargo.site/w/1000/i/4b87ee8667f32d0328c924e2be568933a439dc4d1b66cd182fd974dc9058313a/_WFP_BuyersGuide_page14_15.png" /&#62;
&#60;img width="1471" height="1063" width_o="1471" height_o="1063" data-src="https://freight.cargo.site/t/original/i/3a609006919daf95158a0afeb37d913d3daf90cdaa90756cbe7bbc012b2c827c/_WFP_BuyersGuide_page20_21.png" data-mid="207956886" border="0"  src="https://freight.cargo.site/w/1000/i/3a609006919daf95158a0afeb37d913d3daf90cdaa90756cbe7bbc012b2c827c/_WFP_BuyersGuide_page20_21.png" /&#62;
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&#60;img width="3500" height="2500" width_o="3500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/d209da2feb16d799207f6fecf210308a283a12159c3b751c69234d08f48b8663/company_overview-mock.jpg" data-mid="207956889" border="0"  src="https://freight.cargo.site/w/1000/i/d209da2feb16d799207f6fecf210308a283a12159c3b751c69234d08f48b8663/company_overview-mock.jpg" /&#62;
&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a8ffaece43102a578675cfed891b6c5d55c139d112ffad5e0ac5c3493abce92f/_.jpg" data-mid="207956891" border="0"  src="https://freight.cargo.site/w/1000/i/a8ffaece43102a578675cfed891b6c5d55c139d112ffad5e0ac5c3493abce92f/_.jpg" /&#62;
Washington Fine PropertiesBranding
Design, strategy, copywriting, website, print, digital, social, campaign management
	

WFP Website&#38;nbsp;︎︎︎


Schoolgirl Style
	In 2022, I spearheaded the comprehensive rebranding of Schoolgirl Style, acclaimed as the leading innovator and most influential name in classroom resources. This brand has garnered a dedicated following of over 400,000 on social media and amassed tens of millions of views, thanks to its engaging and innovative content. My role in the rebranding process involved a complete transformation of the brand's identity, including the creation of a new logo, the development of fresh brand guidelines, and the redesign of visual elements for products and packaging. I took the lead on designing, copywriting, and strategizing for the brand’s entirely revamped website, which was successfully launched in 2023, overseeing its development from concept to completion.


&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/5b901ca4d935ed1fd074e724b180a02c446f516795e5842fd4dc1019d34aeeef/Guidelines-Cover.png" data-mid="207875591" border="0"  src="https://freight.cargo.site/w/1000/i/5b901ca4d935ed1fd074e724b180a02c446f516795e5842fd4dc1019d34aeeef/Guidelines-Cover.png" /&#62;
&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/dec0858868cb04ca1bd724c1e6007972103c6d9dd7498430047cfeb6db368eb8/Guidelines-Spread-1.png" data-mid="207829736" border="0"  src="https://freight.cargo.site/w/1000/i/dec0858868cb04ca1bd724c1e6007972103c6d9dd7498430047cfeb6db368eb8/Guidelines-Spread-1.png" /&#62;
&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/23a499d7549290ec48ede107bcf8ad1d9fdc981ae57e1c332776da466bf065b5/Guidelines-Spread-2.png" data-mid="207831194" border="0"  src="https://freight.cargo.site/w/1000/i/23a499d7549290ec48ede107bcf8ad1d9fdc981ae57e1c332776da466bf065b5/Guidelines-Spread-2.png" /&#62;
&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/f14f1453f0f4847466b2670996a5d36270045222257029e01859bedbd919912a/Guidelines-Spread-3.png" data-mid="207831196" border="0"  src="https://freight.cargo.site/w/1000/i/f14f1453f0f4847466b2670996a5d36270045222257029e01859bedbd919912a/Guidelines-Spread-3.png" /&#62;


Schoolgirl StyleBranding
Logo, design, guidelines, strategy, copywriting
	
&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/689660442991c1e3357e4142ffaf4b2160de4a4640522c480e90354a1c359142/SGS_Web_1.png" data-mid="207829756" border="0"  src="https://freight.cargo.site/w/1000/i/689660442991c1e3357e4142ffaf4b2160de4a4640522c480e90354a1c359142/SGS_Web_1.png" /&#62;
&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/7de626e3aa9b0f19da312408f4f75c301643910cbaad4157c1c2353821e57b89/SGS_Web_3.png" data-mid="207829752" border="0"  src="https://freight.cargo.site/w/1000/i/7de626e3aa9b0f19da312408f4f75c301643910cbaad4157c1c2353821e57b89/SGS_Web_3.png" /&#62;
Schoolgirl StyleWebsite
Design, layout, strategy, copywriting, development


SGS Website&#38;nbsp;︎︎︎


Muse
	In 2019, I crafted the brand identity and marketing strategy for Muse, an upscale waterfront condominium community in Old Town, Alexandria. My work spanned the creation of an impactful logo, comprehensive brand guidelines, a suite of digital and print marketing materials, a targeted social media strategy, engaging signage, impactful advertising campaigns, and a distinctive website. By strategically integrating the arts into the condominium's core offering, I developed a unique brand identity that not only set Muse apart but also contributed to its recognition as 'Best Boutique Property' in 2o22, and its exceptional sales performance.


&#60;img width="3468" height="2327" width_o="3468" height_o="2327" data-src="https://freight.cargo.site/t/original/i/2e0bc3828b55e0291b07202d45106468a0e2f619c7c08bc2ef8ea585eaf70545/muse-065.png" data-mid="208011907" border="0"  src="https://freight.cargo.site/w/1000/i/2e0bc3828b55e0291b07202d45106468a0e2f619c7c08bc2ef8ea585eaf70545/muse-065.png" /&#62;
&#60;img width="3468" height="2327" width_o="3468" height_o="2327" data-src="https://freight.cargo.site/t/original/i/20725b6c15fd3def73fcd7cf962aa8e0a6326c0220dccc8c5e899086244554b8/muse-065-crop.png" data-mid="208011904" border="0"  src="https://freight.cargo.site/w/1000/i/20725b6c15fd3def73fcd7cf962aa8e0a6326c0220dccc8c5e899086244554b8/muse-065-crop.png" /&#62;
&#60;img width="3468" height="2327" width_o="3468" height_o="2327" data-src="https://freight.cargo.site/t/original/i/65c2ec57a19c1b76e1b14df45643999fbc64590d56d19c2c308dcae3c849d1ee/muse-06.png" data-mid="208011761" border="0"  src="https://freight.cargo.site/w/1000/i/65c2ec57a19c1b76e1b14df45643999fbc64590d56d19c2c308dcae3c849d1ee/muse-06.png" /&#62;
&#60;img width="3468" height="2327" width_o="3468" height_o="2327" data-src="https://freight.cargo.site/t/original/i/72c2c1b2ff364752a1e4eb7fb3aa95054634634cbfa0f3635a4636927c7f12ac/muse-065-crop2.png" data-mid="208011906" border="0"  src="https://freight.cargo.site/w/1000/i/72c2c1b2ff364752a1e4eb7fb3aa95054634634cbfa0f3635a4636927c7f12ac/muse-065-crop2.png" /&#62;

MuseBranding
Logo, design, guidelines, strategy, copywriting, photography
	
&#60;img width="2400" height="1602" width_o="2400" height_o="1602" data-src="https://freight.cargo.site/t/original/i/65dca70866102c70bc6d9b03ad8305fb61bc5414209649014865369c64f2fc69/Muse_Ads.png" data-mid="207830883" border="0"  src="https://freight.cargo.site/w/1000/i/65dca70866102c70bc6d9b03ad8305fb61bc5414209649014865369c64f2fc69/Muse_Ads.png" /&#62;
&#60;img width="2400" height="1602" width_o="2400" height_o="1602" data-src="https://freight.cargo.site/t/original/i/88a63d6e515af35dabac4657d8de265f58d2b647585429f5c6012193756fc373/Muse_Eblast_1.png" data-mid="207830885" border="0"  src="https://freight.cargo.site/w/1000/i/88a63d6e515af35dabac4657d8de265f58d2b647585429f5c6012193756fc373/Muse_Eblast_1.png" /&#62;
&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/18c497e7da5803d7dab5fe62ae4c45f659aa4683e154ff3b536e189d6eb29ddb/Muse_Social.png" data-mid="207830924" border="0"  src="https://freight.cargo.site/w/1000/i/18c497e7da5803d7dab5fe62ae4c45f659aa4683e154ff3b536e189d6eb29ddb/Muse_Social.png" /&#62;
&#60;img width="2400" height="1602" width_o="2400" height_o="1602" data-src="https://freight.cargo.site/t/original/i/e9e70d7d55b97241f6844567dcdaad12c0ec96bdb164d17501c181b1b7fc1d8b/Muse_Eblast_2.png" data-mid="207830887" border="0"  src="https://freight.cargo.site/w/1000/i/e9e70d7d55b97241f6844567dcdaad12c0ec96bdb164d17501c181b1b7fc1d8b/Muse_Eblast_2.png" /&#62;
&#60;img width="4103" height="2736" width_o="4103" height_o="2736" data-src="https://freight.cargo.site/t/original/i/cceb0b2d5c486b5748822b39a9e48df3c236e9cd8e4b6632fbd3e12ed09ddb98/MuseWebsiteMockup.jpg" data-mid="207831411" border="0"  src="https://freight.cargo.site/w/1000/i/cceb0b2d5c486b5748822b39a9e48df3c236e9cd8e4b6632fbd3e12ed09ddb98/MuseWebsiteMockup.jpg" /&#62;


MuseMarketing
Design, strategy, copywriting, print, digital, social, signage


Muse Website&#38;nbsp;︎︎︎


Westmont
	I led the branding efforts for Westmont Apartments, managing the creation of the logo, brand guidelines, and both print and digital templates, website design, copywriting, and signage. From early 2022, I've been the driving force behind Westmont's vibrant blog feed, delivering two engaging posts each month. Additionally, I designed extensive graphics for the parking garage, covering car entryways, pedestrian pathways, and elevator lobbies, all enhanced with modern graphic elements that mirror the brand’s sophistication. Furthermore, I took the lead in storyboarding their recent brand video, a multi-platform piece aimed at introducing new audiences to the brand. This process involved close collaboration with animators to ensure the video accurately reflected Westmont’s identity and values. These comprehensive branding and design initiatives have significantly contributed to Westmont Apartments' exceptional market response, high leasing figures, and overall stellar performance.


&#60;img width="2400" height="1602" width_o="2400" height_o="1602" data-src="https://freight.cargo.site/t/original/i/8271ce82612517f49e7eeb33e44f76d0251f6193f96d5f81d70ad4c2fff0cf56/Westmont_Stationery.png" data-mid="207832182" border="0"  src="https://freight.cargo.site/w/1000/i/8271ce82612517f49e7eeb33e44f76d0251f6193f96d5f81d70ad4c2fff0cf56/Westmont_Stationery.png" /&#62;
&#60;img width="2400" height="1602" width_o="2400" height_o="1602" data-src="https://freight.cargo.site/t/original/i/814818283bb05a1aa34e5e390091ff60621f3955d17230149aa30cfd01d9157f/Westmont_BCs.png" data-mid="207832214" border="0"  src="https://freight.cargo.site/w/1000/i/814818283bb05a1aa34e5e390091ff60621f3955d17230149aa30cfd01d9157f/Westmont_BCs.png" /&#62;
&#60;img width="2400" height="1602" width_o="2400" height_o="1602" data-src="https://freight.cargo.site/t/original/i/e0dcff0b5e63ac22e38b69c41a1c29150ec3d9070ba8b057591b8e787da97672/Westmont_Guidelines_Cover.png" data-mid="207832124" border="0"  src="https://freight.cargo.site/w/1000/i/e0dcff0b5e63ac22e38b69c41a1c29150ec3d9070ba8b057591b8e787da97672/Westmont_Guidelines_Cover.png" /&#62;
&#60;img width="2400" height="1602" width_o="2400" height_o="1602" data-src="https://freight.cargo.site/t/original/i/bdfdd2c54c736ce9f0bf1982c5c42a5bae62a563b0c65dd9d5309817bc6909b5/Westmont_Guidelines_1.png" data-mid="207832126" border="0"  src="https://freight.cargo.site/w/1000/i/bdfdd2c54c736ce9f0bf1982c5c42a5bae62a563b0c65dd9d5309817bc6909b5/Westmont_Guidelines_1.png" /&#62;
&#60;img width="2400" height="1602" width_o="2400" height_o="1602" data-src="https://freight.cargo.site/t/original/i/9a0a4942a7f92d3045eddf6a297aa1452f250d78b1778d67dc13b8c7644e4480/Westmont_Guidelines_2.png" data-mid="207832129" border="0"  src="https://freight.cargo.site/w/1000/i/9a0a4942a7f92d3045eddf6a297aa1452f250d78b1778d67dc13b8c7644e4480/Westmont_Guidelines_2.png" /&#62;
&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/3426de2b748cd2920a221cb5d60c8c509ae91fa717a7ea5457428d04bb84cbe2/Westmont_Guidelines_3.png" data-mid="207832130" border="0"  src="https://freight.cargo.site/w/1000/i/3426de2b748cd2920a221cb5d60c8c509ae91fa717a7ea5457428d04bb84cbe2/Westmont_Guidelines_3.png" /&#62;

WestmontBranding
Logo, design, guidelines, strategy, copywriting
	
	
&#60;img width="2400" height="1602" width_o="2400" height_o="1602" data-src="https://freight.cargo.site/t/original/i/0a2e7c9863f09fde6bc03b8ea6e342c9f9032c781f109c04dea06fedc7acb23e/Westmont_Website.png" data-mid="207832215" border="0"  src="https://freight.cargo.site/w/1000/i/0a2e7c9863f09fde6bc03b8ea6e342c9f9032c781f109c04dea06fedc7acb23e/Westmont_Website.png" /&#62;
&#60;img width="2400" height="1602" width_o="2400" height_o="1602" data-src="https://freight.cargo.site/t/original/i/2a89ba2cc871fb2b328c51406e0d377a2ea16bc6129d800e01c847a10d293f98/Westmont_Flyer_1.png" data-mid="207832230" border="0"  src="https://freight.cargo.site/w/1000/i/2a89ba2cc871fb2b328c51406e0d377a2ea16bc6129d800e01c847a10d293f98/Westmont_Flyer_1.png" /&#62;
&#60;img width="2400" height="1602" width_o="2400" height_o="1602" data-src="https://freight.cargo.site/t/original/i/ff167795831372ab48f3e8d30c5306839dbe0c29dab1ed6d903223edb73933b4/Westmont_Flyer_.2.png" data-mid="207832236" border="0"  src="https://freight.cargo.site/w/1000/i/ff167795831372ab48f3e8d30c5306839dbe0c29dab1ed6d903223edb73933b4/Westmont_Flyer_.2.png" /&#62;
WestmontMarketing
Design, strategy, copywriting, print, digital, social, signage


	Westmont Blogs ︎︎︎
	Garage Graphics ︎︎︎


Dylan
	I crafted the brand identity for Dylan, acclaimed as 2022's best-selling condominium community in Alexandria's vibrant Potomac Yard neighborhood. My comprehensive role included creating a distinctive logo, developing brand guidelines, formulating a cohesive marketing strategy, and setting a clear direction for social media engagement. Beyond these foundational elements, I designed and developed the website from the ground up and directed a photoshoot for original photography and video content, specifically tailored for website and social media use. This holistic approach ensured a seamless, engaging online presence that perfectly encapsulated Dylan’s upscale appeal and dynamic community lifestyle.


&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/375eef09b0035e6a301145e9dffba8be8de3eb442b8f2caec70b1217343ffa78/Dylan_Brochure_01.jpg" data-mid="207875180" border="0"  src="https://freight.cargo.site/w/1000/i/375eef09b0035e6a301145e9dffba8be8de3eb442b8f2caec70b1217343ffa78/Dylan_Brochure_01.jpg" /&#62;
&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/a634573fefbadcf56dc5e1762cec01168f15c9bd357cc6713286cf7ab9f8369f/Dylan_NeighborhoodInsert_02.jpg" data-mid="207832664" border="0"  src="https://freight.cargo.site/w/1000/i/a634573fefbadcf56dc5e1762cec01168f15c9bd357cc6713286cf7ab9f8369f/Dylan_NeighborhoodInsert_02.jpg" /&#62;
&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/73b2d85b5e938025e753fa2bd3304d14c5b9435cc8c091ebc0506eb8c68e8f3b/Dylan_Ad_01.png" data-mid="207832644" border="0"  src="https://freight.cargo.site/w/1000/i/73b2d85b5e938025e753fa2bd3304d14c5b9435cc8c091ebc0506eb8c68e8f3b/Dylan_Ad_01.png" /&#62;

DylanPrint
Logo, design, guidelines, strategy, copywriting
	
	
&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/f0085e2d3022b067771ace225de9d04ee6c06f5ffb5edbea85023cf1094742ba/Dylan_Social_01.png" data-mid="207832647" border="0"  src="https://freight.cargo.site/w/1000/i/f0085e2d3022b067771ace225de9d04ee6c06f5ffb5edbea85023cf1094742ba/Dylan_Social_01.png" /&#62;
&#60;img width="2000" height="1300" width_o="2000" height_o="1300" data-src="https://freight.cargo.site/t/original/i/c7f262069f80a0213ed1b36809c1bbee8937363175dede803de170e5bcc4722e/Dylan_Web_02.png" data-mid="207832656" border="0"  src="https://freight.cargo.site/w/1000/i/c7f262069f80a0213ed1b36809c1bbee8937363175dede803de170e5bcc4722e/Dylan_Web_02.png" /&#62;
DylanDigital
Design, strategy, copywriting, website, print, digital, social, signage


Dylan Website&#38;nbsp;︎︎︎


Goldfinch
	I played a pivotal role in the successful launch of Goldfinch Boutique in Old Town, Alexandria, collaborating with a dedicated team to craft the store concept, sales and marketing strategy, product direction and photography, and website design. Since its inception in 2019, I've been deeply involved in shaping the sales and marketing strategy, with a particular emphasis on social media and digital marketing efforts, including the curation of products for newsletters, copywriting, design, and execution. Additionally, I was instrumental in steering the boutique's pivot to digital sales amid COVID, aiding in navigating the challenging sales landscape faced by small businesses. My efforts included implementing targeted Google ad campaigns that effectively connected with new audiences, ensuring the boutique's resilience and continued success during uncertain times.


&#60;img width="3994" height="2674" width_o="3994" height_o="2674" data-src="https://freight.cargo.site/t/original/i/3654c5287fa72b67cf1bfb6b736221c6b7ee88d2cdacbbd9246f97bf0c189aa8/Homepage1.png" data-mid="207875712" border="0"  src="https://freight.cargo.site/w/1000/i/3654c5287fa72b67cf1bfb6b736221c6b7ee88d2cdacbbd9246f97bf0c189aa8/Homepage1.png" /&#62;
&#60;img width="3994" height="2674" width_o="3994" height_o="2674" data-src="https://freight.cargo.site/t/original/i/f99f4e4b6f1be2e8bc43b40a55d8ad72b512d792771e5fdd9acaa6b27abf577d/Homepage2.png" data-mid="207875711" border="0"  src="https://freight.cargo.site/w/1000/i/f99f4e4b6f1be2e8bc43b40a55d8ad72b512d792771e5fdd9acaa6b27abf577d/Homepage2.png" /&#62;

GoldfinchWebsite
Design, strategy, copywriting, management
	
&#60;img width="2400" height="1602" width_o="2400" height_o="1602" data-src="https://freight.cargo.site/t/original/i/9979cf2cc956ba260f4068490f8573e01b3f176135f8062c71cb816d6a65c8e9/Goldfinch_Eblast_2.png" data-mid="207834557" border="0"  src="https://freight.cargo.site/w/1000/i/9979cf2cc956ba260f4068490f8573e01b3f176135f8062c71cb816d6a65c8e9/Goldfinch_Eblast_2.png" /&#62;
&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/8bb28770a3c412ea9c72ac2ab021abc76b10da8cd3abdbc4bde59d135bb5c6e7/Goldfinch_Social.png" data-mid="207834574" border="0"  src="https://freight.cargo.site/w/1000/i/8bb28770a3c412ea9c72ac2ab021abc76b10da8cd3abdbc4bde59d135bb5c6e7/Goldfinch_Social.png" /&#62;
&#60;img width="2400" height="1602" width_o="2400" height_o="1602" data-src="https://freight.cargo.site/t/original/i/391dffb4110fe4ae5507aa40d3214da09745052f2703a0015ea8042c4dceed32/Goldfinch_Eblast.png" data-mid="207834854" border="0"  src="https://freight.cargo.site/w/1000/i/391dffb4110fe4ae5507aa40d3214da09745052f2703a0015ea8042c4dceed32/Goldfinch_Eblast.png" /&#62;
GoldfinchMarketing
Design, strategy, copywriting, print, digital, social, signage


	Goldfinch Website ︎︎︎
	Select Newsletters&#38;nbsp;︎︎︎


Truants
	My decade-plus engagement with the non-profit music platform, Truants, stands as a highlight of my career. My contributions have played a pivotal role in elevating Truants to its cult status within the underground electronic music scene. My involvement has been comprehensive, covering mix curation, editorial content, social media strategy, website management, and orginal artwork creation.


&#60;img width="3092" height="2078" width_o="3092" height_o="2078" data-src="https://freight.cargo.site/t/original/i/235e8e93c508640a924a436a1e36412647c0b5864cd7b565647ccc380538bbe7/Screen-Shot-2024-04-02-at-8.45.22-PM.png" data-mid="208148639" border="0"  src="https://freight.cargo.site/w/1000/i/235e8e93c508640a924a436a1e36412647c0b5864cd7b565647ccc380538bbe7/Screen-Shot-2024-04-02-at-8.45.22-PM.png" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/43dc3bac4e658f5164417152cecb22b7a5574e3295853dac9c678ae5789ba4fa/Design2-px.jpg" data-mid="208148616" border="0"  src="https://freight.cargo.site/w/1000/i/43dc3bac4e658f5164417152cecb22b7a5574e3295853dac9c678ae5789ba4fa/Design2-px.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3cb542f088b1882d493136c2d041653178970310c19a9126fb386c732fb354a1/Collages2-px.jpg" data-mid="208148618" border="0"  src="https://freight.cargo.site/w/1000/i/3cb542f088b1882d493136c2d041653178970310c19a9126fb386c732fb354a1/Collages2-px.jpg" /&#62;

TruantsPlatform
Design, strategy, copywriting, website, print, digital, social, curation, management


	Truants Writeups ︎︎︎


Freelance
	In the course of my freelance journey, I've delved deeply into the fashion and music industries—two of my greatest passions. This path has led me to collaborate on a variety of unique branding projects for an eclectic mix of creators. Among them, I've worked with the women-owned fashion line Nina Nieves, musical talents such as Bearcat and Precolumbian, and the artist-driven record label, Lizard Label. These collaborations have spanned developing brand identities, designing visual concepts for club nights including marketing flyers and animations, and creating bespoke social and digital assets to enhance brand visibility and engagement.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/875656a926b761d5b8c0b1b444a3b5602e14e3ab0c31198e6f855a5f839d917c/jan24_look_7.png" data-mid="207874571" border="0"  src="https://freight.cargo.site/w/1000/i/875656a926b761d5b8c0b1b444a3b5602e14e3ab0c31198e6f855a5f839d917c/jan24_look_7.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a2c926a43444070da406ebcf326d4774660780d321714201c2fb6bf303431a11/jan24_look_.png" data-mid="207874560" border="0"  src="https://freight.cargo.site/w/1000/i/a2c926a43444070da406ebcf326d4774660780d321714201c2fb6bf303431a11/jan24_look_.png" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/9837b52e568e15504ceab00135e1a462a2501f038719a078b25f4aac9b325050/easter-look-.png" data-mid="207874551" border="0"  src="https://freight.cargo.site/w/1000/i/9837b52e568e15504ceab00135e1a462a2501f038719a078b25f4aac9b325050/easter-look-.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/13d10267176c083ddac9bbd9bfac7aea28fd73c8d328e9c80e768bdce7a0c9c5/ravencape_.png" data-mid="207874587" border="0"  src="https://freight.cargo.site/w/1000/i/13d10267176c083ddac9bbd9bfac7aea28fd73c8d328e9c80e768bdce7a0c9c5/ravencape_.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ff021614a1bde9df32e1cfac83b3d80b6cb6d4b3f2dcd2c9d3204cf27b504269/backtoschool_.png" data-mid="207874583" border="0"  src="https://freight.cargo.site/w/1000/i/ff021614a1bde9df32e1cfac83b3d80b6cb6d4b3f2dcd2c9d3204cf27b504269/backtoschool_.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cbcb58265518a03a55a701960bf78376fd678d670de36a8282d199272b15dcd4/elevatedworkwear_.png" data-mid="207874584" border="0"  src="https://freight.cargo.site/w/1000/i/cbcb58265518a03a55a701960bf78376fd678d670de36a8282d199272b15dcd4/elevatedworkwear_.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/85ccce749b26b06c72cd5c33359bdc1120915a280a8e9f298af0c7b03824b72d/postlaborday_.png" data-mid="207874586" border="0"  src="https://freight.cargo.site/w/1000/i/85ccce749b26b06c72cd5c33359bdc1120915a280a8e9f298af0c7b03824b72d/postlaborday_.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e6702fffcb761fdf6ba210419cf73383a03b9858a8bf4698176beacae1f75aca/royalcape_.png" data-mid="207874589" border="0"  src="https://freight.cargo.site/w/1000/i/e6702fffcb761fdf6ba210419cf73383a03b9858a8bf4698176beacae1f75aca/royalcape_.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5bef589608a0876c1a58a32d2952e3a49a6908c06312116ce30032d26904e115/dec23_look1_.png" data-mid="207874576" border="0"  src="https://freight.cargo.site/w/1000/i/5bef589608a0876c1a58a32d2952e3a49a6908c06312116ce30032d26904e115/dec23_look1_.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f76b494a66ff4f5789c4ef45110d4b459f1e414b69e44e992d876324ca2fb398/dec23_look2_.png" data-mid="207874578" border="0"  src="https://freight.cargo.site/w/1000/i/f76b494a66ff4f5789c4ef45110d4b459f1e414b69e44e992d876324ca2fb398/dec23_look2_.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6a1d14d49249215c21482f62dfb88588f9fb47911c44b8ccc5f21d10f79ee4d6/dec23_look3_7.png" data-mid="207874581" border="0"  src="https://freight.cargo.site/w/1000/i/6a1d14d49249215c21482f62dfb88588f9fb47911c44b8ccc5f21d10f79ee4d6/dec23_look3_7.png" /&#62;

Nina NievesSocial
Design, layout, strategy
	
&#60;img width="3300" height="1650" width_o="3300" height_o="1650" data-src="https://freight.cargo.site/t/original/i/d37902b3c6698782a5aa1485622027a177c0be361c05ec5bf4a7a98750a79546/5.png" data-mid="207874615" border="0"  src="https://freight.cargo.site/w/1000/i/d37902b3c6698782a5aa1485622027a177c0be361c05ec5bf4a7a98750a79546/5.png" /&#62;
&#60;img width="3300" height="1650" width_o="3300" height_o="1650" data-src="https://freight.cargo.site/t/original/i/80e30a4b3bcd26ebc2d505556f904c373cda8b7af65c6275b9bfaaff29ac1474/4.png" data-mid="207874610" border="0"  src="https://freight.cargo.site/w/1000/i/80e30a4b3bcd26ebc2d505556f904c373cda8b7af65c6275b9bfaaff29ac1474/4.png" /&#62;
&#60;img width="3300" height="1650" width_o="3300" height_o="1650" data-src="https://freight.cargo.site/t/original/i/5699d30a3c38bf178caf0fa453bf8fdc16284d868e286ca505d20b33f4b7bf2e/8.png" data-mid="207874617" border="0"  src="https://freight.cargo.site/w/1000/i/5699d30a3c38bf178caf0fa453bf8fdc16284d868e286ca505d20b33f4b7bf2e/8.png" /&#62;
&#60;img width="3300" height="1650" width_o="3300" height_o="1650" data-src="https://freight.cargo.site/t/original/i/31f0f5d62dcd3e557d281f57a4a6194a3b50c90c32efe05ca01297ea463a3498/16.png" data-mid="207874622" border="0"  src="https://freight.cargo.site/w/1000/i/31f0f5d62dcd3e557d281f57a4a6194a3b50c90c32efe05ca01297ea463a3498/16.png" /&#62;
Lizard LabelBranding
Logo, design, digital


	Additional Projects ︎︎︎
	Original Artwork ︎︎︎


</description>
		
	</item>
		
		
	<item>
		<title>Information</title>
				
		<link>https://taylortrostle.com/Information</link>

		<pubDate>Wed, 20 Mar 2024 19:57:34 +0000</pubDate>

		<dc:creator>Taylor Trostle Design</dc:creator>

		<guid isPermaLink="true">https://taylortrostle.com/Information</guid>

		<description>Information

	Taylor Trostle
tltrostle@gmail.com

Resumé available upon request.Brand Identity CreationLogo DesignVisual StorytellingCreative Problem-SolvingLeadership + CommunicationTeam + Client Management
Marketing Strategy Development
Website Design + Development
Copywriting + Content Creation
Digital + Print Design
Social Media StrategyAnimation + Video
Photography + Videography Direction
Graphic Design for Built Environments
Project Management
Digital Sales + Ad Campaigns
Creative + Artistic Direction
User Interface (UI)/User Experience (UX) Principles
Technical Proficiency
VR Technology Experiences
	
Since joining Azseizer Design Group in 2018, and ascending to the role of Senior Art Director, I've leveraged my rich experience in marketing and advertising, with a keen emphasis on brand development and marketing strategy. This experience has been cultivated through a decade-plus journey in the field, allowing me to refine a diverse skill set that now guides my leadership on significant brand strategies and creative initiatives.

My proficiency with a wide range of tools and software, including Adobe InDesign, Illustrator, Photoshop, Premiere Pro, Lightroom, Acrobat, and the Microsoft Office Suite, as well as WordPress, Squarespace, Webflow, Mailchimp, Shopify, and other e-commerce and social platforms, is a testament to my adaptability and expertise in the field. I excel in copywriting, brand storytelling, and cross-platform communications, backed by exceptional verbal skills and adeptness in account, project, and client management.

At the forefront of strategic initiatives, I leverage data analysis to pinpoint high-quality leads and devise potent marketing strategies tailored to clients' needs. My extensive involvement in copywriting and providing strategic and design direction for new client initiatives underscores my commitment to delivering innovative and results-driven solutions.

My diverse portfolio showcases award-winning work for prestigious clients, including AR Homes, Lennar, Republic, Mayhood, Carr Companies, McWilliams Ballard, Capital City Real Estate, Washington Fine Properties, Ghost Tequila, and Goldfinch Boutique. My academic foundation in Graphic and Interactive Communications from Ringling College of Art + Design equips me with a solid creative and technical base, enhancing my contributions to the industry.

Beyond my professional pursuits, I engage with a non-profit electronic music platform, applying my skills in artist reviews, social media management, DJ mix curation, and conducting interviews. My interests extend to gardening, DJing, record collecting, photography, drawing, collaging, cooking, and enjoying time with my four cats.
</description>
		
	</item>
		
		
	<item>
		<title>Westmont Parking Garage Graphics</title>
				
		<link>https://taylortrostle.com/Westmont-Parking-Garage-Graphics</link>

		<pubDate>Wed, 20 Mar 2024 19:39:05 +0000</pubDate>

		<dc:creator>Taylor Trostle Design</dc:creator>

		<guid isPermaLink="true">https://taylortrostle.com/Westmont-Parking-Garage-Graphics</guid>

		<description>Westmont Parking Garage Graphics

&#60;img width="4284" height="5712" width_o="4284" height_o="5712" data-src="https://freight.cargo.site/t/original/i/2753bd1382e876efd1656205752c3a3f0b1f534e5da8f0df381f29a6b70c5f79/IMG_0246.jpg" data-mid="207835981" border="0"  src="https://freight.cargo.site/w/1000/i/2753bd1382e876efd1656205752c3a3f0b1f534e5da8f0df381f29a6b70c5f79/IMG_0246.jpg" /&#62;
&#60;img width="5712" height="4284" width_o="5712" height_o="4284" data-src="https://freight.cargo.site/t/original/i/d6f38bb2d40f24ded2034c5b33849d97d973a5b4311b6f67f1855e707817a15b/IMG_0239.jpg" data-mid="207835991" border="0"  src="https://freight.cargo.site/w/1000/i/d6f38bb2d40f24ded2034c5b33849d97d973a5b4311b6f67f1855e707817a15b/IMG_0239.jpg" /&#62;
&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/a92de40321cc598130c6314df431ca8bfc97e57069d552e619d9211cdeed73b5/IMG_0240.jpg" data-mid="207836010" border="0"  src="https://freight.cargo.site/w/1000/i/a92de40321cc598130c6314df431ca8bfc97e57069d552e619d9211cdeed73b5/IMG_0240.jpg" /&#62;
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	<item>
		<title>Freelance Projects</title>
				
		<link>https://taylortrostle.com/Freelance-Projects</link>

		<pubDate>Fri, 29 Mar 2024 14:52:12 +0000</pubDate>

		<dc:creator>Taylor Trostle Design</dc:creator>

		<guid isPermaLink="true">https://taylortrostle.com/Freelance-Projects</guid>

		<description>Freelance Projects


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